The new Aston Martin DB11 has won the T3 Design of the Year Award, presented annually to the world’s best technology products.
Now entering its 10th year, the T3 Awards is one of UK’s biggest and most prestigious technology awards and celebrates the most transformational products and people each year. Voted for by T3 readers, the Design of the Year Award is presented to the ‘most pleasing looking device, or one that reimagines what a product of its type can look like’.
After receiving the award, presented at the Royal Horticultural Halls in London on 28 September, Aston Martin Creative Director of Exterior Design, Miles Nurnberger said: “Exceptional design and cutting edge technology lie at the heart of Aston Martin. We are extremely proud of the work that went into the design of DB11 so it is a real pleasure to accept this award.”
Aston Martin has commenced production of the highly anticipated DB11 for UK customers, the first core car launched under the luxury carmaker’s six year ‘Second Century Plan’. With the first DB11 coming off the Gaydon production line today, first deliveries to customers will take place during October.
Aston Martin President and CEO, Dr Andy Palmer, who will personally assure the quality by inspecting the first 1,000 cars, said: “It’s an exciting moment for the entire company when the first car of a new model goes into production. The DB11 is a special car and it heralds the start of a new and exciting era for Aston Martin.”
The new DB11 is the first in a line of seven new models to be launched over the next seven years, in line with the company’s ‘Second Century Plan’, which takes the 103-year-old company into its next century of operation. The DB11 is the latest model from the illustrious ‘DB’ bloodline for which Aston Martin is so famous.
The Aston Martin DB11 has received rave reviews since its launch at the Geneva Motor Show in March. To date, over 3,000 orders for the new DB11 have been received and they will all be hand-built at the company’s sports car production plant and headquarters, in Gaydon, Warwickshire. Earlier this year, Aston Martin announced the company’s second UK manufacturing facility will open in St Athan in Wales where the new crossover will be built.