A mosaic of a Citroën C4 Cactus, made of toy models of the Citroën range, will be unveiled in Birmingham’s Bull Ring shopping centre between 19 – 21 February.
Shoppers at the centre this weekend will be able to claim a free miniature toy carand enter a draw to be in with the chance of winning a multitude of prizes, ranging from vouchers to a family trip to France.
The mosaic installation pays homage to Citroën’s founder, André Citroën who, in the 1920s, began creating toy versions of his automobiles – which he named ‘dad’s car’ – for the children of his customers. The first such car to be turned into a toy was the Torpedo B2 10HP, of which more than 30,000 were purchased over a 10-year span.
Measuring 5m by 2.5m, the mosaic has been built in collaboration with final-year students from the University of Creative Arts in Surrey and will be joined at the shopping centre by a real Citroën C4 Cactus on display.
Those visiting the installation can walk away with one of the 2,677 toy cars that make up the mosaic. The toys are offered free of charge. By doing so, participants will be in with a chance of winning a number of prizes such as cinema tickets, vouchers and radios.