Four major automotive names will join forces at the London Motor Show as part of the Global NCAP #STOPTHECRASH partnership to ensure that consumers considering buying a new car know the life-saving questions they must ask their dealer before making their choice, namely:

1. What Euro NCAP test rating does this car have?
2. Is Autonomous Emergency Braking (AEB) fitted to this car – and is it standard? 3. What else should I do to maximise the safety protection offered by this car?

By providing visitors to the show with these three key questions the partnership consisting of Thatcham Research, Bosch, Continental and ZF TRW hope to help reduce the annual UK toll of 100,000 rear end crashes and to make certain that consumers ensure the highest level of safety on their next car.

Demonstrations showing the safety advantage provided by Autonomous Emergency Braking
(AEB) will run throughout the show and visitors to the #STOPTHECRASH stand will be able to
check which new cars have AEB as standard using an online resource that is hosted on the
Thatcham Research website this is regularly updated to
reflect improvements in safety specification.