If you want a fast car don’t compromise on something that would not be perfectly at home hammering around a track…

For years, SEAT have raced and won in competitions such as the World Rally Championships and the World Touring Car Championships with their models. With the new SEAT Leon CUPRA 300HP road car (that everyone can buy) sharing 60% of its technology and parts with the SEAT Leon CUPRACER Evo 17, we wanted to both celebrate its race car credentials AND make a link to the road car that was credible and compelling to our audience.

So to influence the conversation around this new car we flipped the logic. The race car may be the pinnacle of automotive engineering and technology, but it is condemned to drive around the same monotonous loop, day after day, in all weathers, and then spend every night locked up in a garage. In contrast, the new SEAT Leon CUPRA 300HP is free to enjoy the exhilaration of the open road. It is a race car set free.