There’s a brand new Jaguar XE and it looks better than ever.

XE’s entry-level specification now features an automatic transmission, 18-inch wheels, electric leather seats, all-LED headlights and tail-lights with updated signature graphics, front and rear park aid, rear camera and lane keep assist. Customers can select from S, SE and HSE trim levels, with each also available in sporty R-Dynamic guise. A range of option packs provide even greater personalisation:

Dynamic Handling Pack: Configurable Dynamics, Adaptive Dynamics, Performance Brakes, Coloured Brake Calipers, Bootlid Spoiler
Cold Climate Pack: Heated Windscreen, Heated Steering Wheel, Headlight Washers
Technology Pack: Head-Up Display, Solar Windscreen, Touch Pro Duo, Interactive Driver Display, Wireless Charging, ClearSight Interior Rear View Mirror
Convenience Pack: Gesture Bootlid, Keyless Entry, Electric Steering Column Adjustment, Additional Power Sockets
Premium Interior Upgrade Pack: Illuminated Treadplates, Bright Pedals, Configurable Ambient Lighting

Ian Callum, Jaguar Design Director, said: “XE’s uniqueness is its totality. Customers get a complete package of progressive design, innovative technology and extraordinary driving dynamics. We don’t do ordinary and new XE personifies this. My team and I get huge satisfaction out of improving a car we’re all so familiar with; we’ve lived with it, we understand its character and it’s a wonderful opportunity to make a great car even better. With new XE, we’ve done just that in every way imaginable.”

Standard on all XE models, Dynamic mode amplifies the car’s sporting character, with faster gear shifts, sharper throttle response and increased steering weighting. Drivers are able to shape the driving experience with greater ease thanks to the optional Configurable Dynamics system. This feature allows drivers to set up the vehicle to their personal preference by choosing Comfort or Dynamic settings for the engine, gearbox and steering through the central touchscreen. Where specified, Adaptive Dynamics constantly adjusts the dampers to provide the optimum balance between comfort and refinement at all times and in all driving situations.

The Jaguar XE is available to order now, starting from £33,915 at http://www.jaguar.co.uk/