We are not entirely sure why TVR bothered to turn up at the London Motor Show. The whole point of the Motor Show is to show off cars. Keeping the wraps on a clay model and then have some artist’s impressions scattered around is not the way to do it. Free Car Mag were extremely excited at the prospect of a new British sports car and now feel rather let down. Over 400 people have placed deposits for the new sub £100K car that is due to arrive next year. However, this is not the way to win more customers and influence the press if you want to a nation of car lovers all pumped up for a new model. TVRs traditionally made a big, brutish noise and commanded attention. This non-launch, was a whimper.