Ford is thrilled to be entering a creative partnership with Idris Elba for the launch of the up-coming all-new, all-electric Mustang-inspired SUV. As a member of the Ford family who worked at Dagenham, U.K. in the 1980s and with his passion for performance and the environment, it’s a match we’re very excited about. Stay tuned for the global reveal on Nov 17. Here’s what Ford have to say about the celebrity link up.

Are you working with Idris Elba?
Yes. We’re thrilled to be working with Idris on our all-new, all-electric Mustang-inspired SUV.

Is this a brand partnership? Will he appear in Ford ads?
It’s a creative partnership. We’ll have more info to share in due course.

How long is the partnership for? How much are you paying him?
We do not share details on our associations or financial details related to that.

Is the partnership for the all-new, all-electric Mustang-inspired SUV?

Is this a global partnership?

Why did you choose Idris over others to be the face of this car?
Idris is a perfect fit for this project and we’re extremely excited to have him on-board. Idris has a history with Ford having worked at Dagenham in the 80s. His father also clocked up 25 years of service with the company also.

Will Ken Block also be there at the reveal along with Idris Elba? (Note: Both of them are featuring in a show on Quibi)
No. The reveal will be fronted by Idris only.