Car companies pay attention. If you want to make a noise when launching a new model, here’s how you do it… with celebrities, customers, dealers, racers, past and present for a night of drag racing, music and entertainment.

The Triumph Bonneville Bobber was unveiled at The Printworks venue in Canada Water, hundreds of journalists, special guests, and celebrities from around the world, including Rupert Grint, Jess Glynne and Spencer Matthews, were present to witness the unveiling of Triumph’s new premium heritage model.

Team Triumph, a host of racing legends including seven-times World Champion Carl Fogarty MBE and three-times world champion Freddie Spencer, lined up against an international team of motorcycle journalists in a head-to-head indoor Bobber drag race.

With a live headline set by NME award-winners The Vaccines and support from DJ Harriet Rose, the warehouse venue was filled from start to finish with an eclectic mix of Indie rock and the sound of pure Bonneville hot rods racing.