On Sunday September 25th 2016, more than 50,000 smartly dressed gentlefolk in over 550 cities will straddle the saddles of their café racers, bobbers, scramblers and other marvelous custom and classic motorcycles to raise awareness and help fund the cure for prostate cancer. Zenith has been proudly announced as sponsor of The Distinguished Gentleman’s Ride to celebrate timeless design and eternal mechanic for a cause.

Pilot Ton-Up DGR special edition

To celebrate this amazing movement and to help fundraising, Zenith is launching a special edition of its Pilot Ton-Up watch. 5 pieces to award the best fundraisers all around the world.

Launched at Baselworld 2016, the Pilot Ton-up with its broad 45 mm-diameter aged steel case houses a legendary movement and displays a vintage dial boasting perfect readability. It evokes strong character, originality, freedom and style which is perfectly fitting the spirit of the Distinguished Gentleman’s Ride. www.zenith-watches.com

The Distinguished Gentleman’s Ride

One of the world’s largest motoring event was founded in 2012. Inspired by a photo of Mad Men’s Don Draper astride a classic bike and wearing his finest suit. It was decided a themed ride would be a great way to combat the often negative stereotype of men on motorcycles. That first ride brought together over 2,500 riders across 64 cities. The success of the event encouraged the organizers to consider how it could be used to support a worthy cause. And the rest, as they say, is stylish-attired history. In 2015, they had over 40,000+ smartly dressed gentlefolk in over 400+ cities join them in raising over $2,310,000 USD.

In 2016 the goal is to take part in over 550+ cities with over 50,000 participants, aiming to raise $5,000,000 USD for prostate cancer research and mental health programs.

www.gentlemansride.com Get registered and join the “Zenith Watches Team”!