MotorEasy, the UK’s fastest growing motoring association, is delighted to announce its renewed sponsorship of automotive programmes on UKTV-owned entertainment channel, Dave. The deal continues the two-year-long relationship for 2020 and covers some of the channel’s most popular content, including Top Gear.
“Like all the best partnerships, we are thrilled to celebrate the two-year anniversary of being a Friend of Dave and look forward to this relationship blossoming,” says Duncan McClure Fisher, MotorEasy founder. “It is MotorEasy’s ambition to become the true home of the motorist and a one-stop-shop for all their needs, including, with the support of Dave, entertainment.”
The latest sponsorship agreement also covers popular programmes such as Sin City Motors, Cop Car Workshop and Yianni: Supercar Customiser, and will run until the end of 2020 supported by creative advertising campaign themes.
“As our relationship flourishes, we look forward to new arrivals together,” he continues. “We are extremely proud of the positive reception to our campaigns with Dave and look forward to the reveal of entertaining new advertisements through 2020 that support our expanding breadth of support to modern motorists, including leasing and finance options.”
“Motoring has always been core to Dave’s offering and we know our viewers come to us to seek out the best of this type of content everyday,” said Luke Hales, Dave Channel Director at UKTV. “We are delighted to continue our relationship with MotorEasy who has been a long-term sponsorship partner for us.”
MotorEasy has seen an expansion of the association’s award winning portfolio of products designed to make vehicle ownership a less stressful and more affordable experience, which includes its Parts-Only Warranty in association with Haynes, and MotorEasy Leasing with LeasePlan, which includes 50% off MotorEasy Gap Insurance. Full details of MotorEasy’s range can be found at www.motoreasy.com</strong>