One of the UK’s leading providers of driving experiences – TrackDays.co.uk – is reporting a surge in bookings from customers aged 65 and over who are eager to get behind the wheel of a supercar at a race circuit.
In its most recent data for the end of 2018, TrackDays.co.uk has seen a huge increase of 29 per cent in bookings from the elderly compared to the same period the previous year.
Among the cars they can book for a driving experience with www.trackdays.co.uk at one of the UK’s top race circuits, including Silverstone, Brands Hatch, Snetterton and Donington Park, are Aston Martins, Lamborghinis, Ferraris and McLarens, many of which are capable of 200 mph plus!
Dan Jones, operations manager at www.trackdays.co.uk, said: “Forget your preconceptions as our data suggests that elderly Brits have no intention of slowing down but, instead, would rather put pedal to the metal in an awesome supercar around a world-class race circuit.
“Whether it’s in a fast Ferrari, an awesome Aston Martin or powerful Porsche, I’ve no doubt that some of our more senior customers could probably teach a few younger drivers a trick or two!”
The findings from www.trackdays.co.uk, which reveal the increase in bookings, also mirror the power of the so-called ‘Grey Pound’, which is the spending power of the elderly, that some estimates say is worth more than £200 billion in the UK.
Dan added: “With an increasing elderly population we can only expect more driving experience bookings from those aged over 65 who want to live life to the full.”
For more information about TrackDays, which offers a huge variety of driving experiences at race circuits around the UK, visit www.trackdays.co.uk