Here is the weird video Jaguar shot before the ground breaking model actually broke cover.

Jaguar’s engineering and design teams have torn up the rule book to create a bespoke electric architecture, matched with dramatic design. The result is a no-compromise smart, five seat sports car and a performance SUV in one.

This unique and world-first ‘social VR’ reveal is believed to be the largest live and connected VR event of its type to date. Throughout the day more than 300 guests were transported into a specially created life-like virtual space, into which, two of the car’s creators, Ian Callum and Ian Hoban were projected.

From VR hubs in Los Angeles and London, groups of 66 guests including A-list stars Michelle Rodriguez, Miranda Kerr and James Corden, used HTC Vive Business Edition headsets, powered by Dell Precision workstations, to put themselves inside the concept car and interact live with other participants. Guests ‘sat’ on the concept’s virtual seats, had a 3600 view of Venice Beach as the concept was built piece by piece around them, and saw the I-PACE Concept race towards them across a virtual desert.

The state-of-the-art electric motors and 90kWh lithium-ion battery pack were designed in-house by Jaguar Land Rover to give the best possible performance and range for most daily journeys. Where ever you are in the world you can simply plug your car into a wall socket overnight, and have more than enough range to complete the average daily commute of around 50 km.

For rapid charging, using a typical public 50 KW DC charging network, a full charge will take just over 2 hours. Enough to deliver more than 220 miles range (measured on the US EPA test cycle) or more than 500 km range (measured on the European NEDC test cycle).