Jonathan Ross, the television presenter joined the President and COO of Seiko Watch Corporation,Shuji Takahashi and Excellency Koji Tsuruoka, Japanese Ambassador to the UK at the inauguration ceremony and opening of the Boutique.

Located in Knightsbridge, the heart of luxury shopping, Free Car Mag is inordinately excited, not least because the boutique showcases the very best of Seiko, including the Astron GPS Solar, Presage, Prospex and Premier collections. Alongside Seiko, the full international collection of Grand Seiko is presented for the first time in the UK.

Providing watch lovers with the perfect environment in which to experience and explore the rich world of Seiko, visitors can learn of the company’s 136 years of history, its landmark technical achievements and the unrivalled diversity of its watchmaking technologies.

Because Seiko is one of the very few vertically integrated watchmakers in the world, the movements in each watch offered in the Seiko Boutique are made from components manufactured entirely in-house, guaranteeing of the highest level of quality, performance and durability. From the quartz crystals that are grown in their own autoclaves to the hairsprings that are at the heart of the escapements in their mechanical watches, every critical component is made in Seiko facilities.

At the Seiko Boutique, these and many other aspects of their watchmaking story are there for all to see and enjoy, alongside the very latest watches that express the uniqueness of Seiko.