Cooper Tire Europe will be attending REIFEN, Europe’s leading tyre industry fair, with brand ambassador and Formula One grand prix winner, David Coulthard, 24-27 May.

Coulthard will be signing autographs at the exhibition on Tuesday 24 May on Cooper’s stand 3A14, located in Hall 3 at the Messe Essen, Germany.

Cooper Tire Europe’s display will feature the latest high performance products introduced across both brands, Cooper Tires and Avon Tyres. A global leader in the manufacture of 4×4 and SUV tyres, the company will be showcasing its new Cooper Zeon 4XS Sport tyre which was launched in October at the Red Bull Ring in Austria.

The Cooper Zeon 4XS Sport benefited from the brand’s association with Coulthard, who tested development variants of the tyre at the Vallelunga circuit early last year. Coulthard’s feedback provided direction for the final construction and compound selected for the tyre.