Jeremy Clarkson, Richard Hammond and James May have created DRIVETRIBE.
DRIVETRIBE aims to unlock the huge untapped potential in the digital motoring sphere: there are over 400 million motoring fans on Facebook alone (making cars and automotive a more popular category than gaming, football or fashion), who until now have not had a global digital platform of scale to engage with.
DRIVETRIBE will launch as the digital publishing home for motoring – structured into different “tribes” (each with their own unique characteristics and personality) hosted by Clarkson, Hammond, May, and invited stars, bloggers, writers and videographers, who will all generate and curate their own content for fans.
DRIVETRIBE will invite a select number of stars, writers, vloggers and opinion-leaders to join Clarkson, Hammond and May on launch as owners and hosts of their very own tribes.
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