A breaching whale. A falling tree. A charging rhinoceros. These are just some of the extreme challenges Melissa McCarthy faces in Kia Motors’ Super Bowl ad for the all-new 2017 Niro crossover. Debuting online today, “Hero’s Journey” is scheduled to air in the third quarter of the big game and finds McCarthy – who is only “trying to help” – braving the open ocean, climbing high up into the treetops, and traveling in the Niro, the most fuel efficient crossover in America.
Readers of the latest Free Car Mag kept asking and we have given in. Here’s the best car ad on TV that you won’t be seeing on TV, well in Britain anyway. Indeed, you can’t even buy a Kia Niro, but you will really want one after seeing this.
With a hilarious and courageous leading lady who is ready, willing and able to pitch in and do her part for just about anything, “Hero’s Journey” is fantasy adventure at its finest and the centerpiece of a multifaceted campaign showcasing the all-new Niro as a no-compromise package combining driving enjoyment with eye-catching design, functional utility and record-setting fuel economy.
“For years, I’ve been trying to find the perfect project that combined the real threat of me breaking every bone in my body, with my desire to help save the environment. Thanks Kia!!! XOXO Love, Melissa,” said McCarthy.